Status in_progress · current phase 3/5 · View Linear project ↗
{
"description": "Mateusz and Louise face off to showcase their most useful Ahrefs use cases. And midway they will enter their battle mechs with Agent A to square off with even more powerful creations. Who has the best use cases? You decide!",
"guests": [
{
"name": "Mateusz Makosiewicz",
"org": "",
"title": "Marketing Researcher \u0026 Educator"
},
{
"name": "Louise Linehan",
"org": "",
"title": "Content Marketer"
}
],
"lead_label": "Constance Tan",
"milestones": [
{
"date": "2026-05-28",
"name": "Main"
}
],
"presenter_mode": "guests",
"title": "Mateusz vs Louise Ahrefs Use Case Showdown"
}
{
"errors": [],
"milestones": [
{
"id": "REDACTED",
"name": "Main",
"target_date": "2026-05-28"
}
],
"project_id": "REDACTED",
"project_url": "https://linear.app/ahrefs/project/mateusz-vs-louise-ahrefs-use-case-showdown-db7887a2c7ac"
}
{
"issues": [
{
"assignee": "Me",
"description": "Set up the Zoom webinar event for Mateusz vs Louise Ahrefs Use Case Showdown.\n\n- Title, description, dates\n- Registration form\n- Practice session enabled\n- Q\u0026A + chat settings\n- Add co-hosts / panelists",
"include": true,
"key": "zoom",
"sub_issues": [],
"title": "Create Zoom webinar event"
},
{
"assignee": "Me",
"description": "Build the webinar landing page in Admin.\n\n- Hero (title + 1-line value-prop)\n- Date(s) + register CTA \u2192 Zoom\n- Speakers section\n- Agenda / what you\u0027ll learn\n- FAQ",
"include": true,
"key": "admin_lp",
"sub_issues": [],
"title": "Create landing page in Admin"
},
{
"assignee": "Me",
"description": "Add this webinar to the main /Webinars index page.\n\n- Add card with thumbnail + date\n- Order: upcoming first, then by date",
"include": true,
"key": "webinars_hub",
"sub_issues": [],
"title": "Update main /Webinars landing page"
},
{
"assignee": "Sergey Deykin",
"description": "Request webinar visual assets from the Design team.\n\n- Webinar thumbnail (16:9, hero)\n- Square social variant\n- Ad banners (LinkedIn 1200x627, FB/IG 1080x1080, story 1080x1920)\n- On-brand with current webinar series template",
"include": false,
"key": "design_assets",
"sub_issues": [],
"title": "Design: thumbnails and ad banners for Mateusz vs Louise Ahrefs Use Case Showdown"
}
]
}
{
"errors": [],
"issues": [
{
"assignee_label": "Me",
"id": "REDACTED",
"identifier": "PMK-130",
"key": "zoom",
"sub_issues": [],
"title": "Create Zoom webinar event",
"url": "https://linear.app/ahrefs/issue/PMK-130/create-zoom-webinar-event"
},
{
"assignee_label": "Me",
"id": "REDACTED",
"identifier": "PMK-131",
"key": "admin_lp",
"sub_issues": [],
"title": "Create landing page in Admin",
"url": "https://linear.app/ahrefs/issue/PMK-131/create-landing-page-in-admin"
},
{
"assignee_label": "Me",
"id": "REDACTED",
"identifier": "PMK-132",
"key": "webinars_hub",
"sub_issues": [],
"title": "Update main /Webinars landing page",
"url": "https://linear.app/ahrefs/issue/PMK-132/update-main-webinars-landing-page"
}
]
}
{
"issues": [
{
"assignee": "Me",
"description": "Write promo copy variants for Mateusz vs Louise Ahrefs Use Case Showdown.\n\n- Email blast (subject + body)\n- Intercom in-app post\n- Personal LinkedIn post\n- Company LinkedIn post",
"include": true,
"key": "copy",
"sub_issues": [],
"title": "Craft promotional copy (email, Intercom, LinkedIn)"
},
{
"assignee": "Me",
"description": "Publish promo posts on LinkedIn \u2014 personal + company accounts.",
"include": true,
"key": "social_posts",
"sub_issues": [
{
"assignee": "Me",
"description": "Schedule + publish from personal LinkedIn.",
"include": true,
"key": "personal_li",
"title": "Personal LinkedIn post"
},
{
"assignee": "Me",
"description": "Schedule + publish from Ahrefs LinkedIn account.",
"include": true,
"key": "company_li",
"title": "Company LinkedIn post"
}
],
"title": "Create social media posts for Mateusz vs Louise Ahrefs Use Case Showdown"
},
{
"assignee": "Me",
"description": "Build the Intercom workflow for the webinar promo + reminder series.\n\n- Initial announcement\n- Reminder 1 day before\n- Reminder 1 hour before\n- Recording follow-up after",
"include": true,
"key": "intercom",
"sub_issues": [],
"title": "Set up Intercom workflows"
},
{
"assignee": "Remus",
"description": "Launch paid promotion campaigns.\n\n- LinkedIn Ads\n- Optional: Meta / X / Reddit if budget allows\n- Use design assets created in Phase 2",
"include": true,
"key": "ads",
"sub_issues": [],
"title": "Run paid ads for Mateusz vs Louise Ahrefs Use Case Showdown"
}
]
}
{
"issues": [
{
"assignee": "Me",
"description": "Parent issue tracking content prep for the webinar.",
"include": true,
"key": "content_parent",
"sub_issues": [
{
"assignee": "Me",
"description": "Build the Agent A automation flows shown live during the webinar. Pre-record fallback clips.",
"include": true,
"key": "automations",
"title": "Agent A automations / live demos"
},
{
"assignee": "Me",
"description": "Build the slide deck for the webinar.\n\n- Intro / agenda\n- Core sections\n- Demo placeholders\n- CTA at end",
"include": true,
"key": "slides",
"title": "Slides deck"
},
{
"assignee": "Me",
"description": "Write transcript / speaker notes paired with slides.",
"include": true,
"key": "transcript",
"title": "Transcript / speaker notes"
}
],
"title": "Build webinar content: Mateusz vs Louise Ahrefs Use Case Showdown"
}
]
}
{
"issues": [
{
"assignee": "Me",
"description": "After the webinar:\n\n- Export attendee CSV from Zoom\n- Export feedback CSV\n- Upload both to the Webinar Analyzer dashboard\n- Share resulting report with the team in #marketing Slack",
"include": true,
"key": "report",
"sub_issues": [],
"title": "Report results for Mateusz vs Louise Ahrefs Use Case Showdown"
},
{
"assignee": "Me",
"description": "Cut short clips from the webinar recording for social re-promo.\n\n- 3-5 vertical clips (60-90s)\n- 1-2 horizontal clips for LinkedIn\n- Subtitled",
"include": true,
"key": "clips",
"sub_issues": [],
"title": "Create clips from Mateusz vs Louise Ahrefs Use Case Showdown recording"
}
]
}