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💼 LinkedIn · May 13, 2026 · zero click

Where does influence happen?

🔗 https://www.linkedin.com/posts/randfishkin_where-does-influence-happen-everywhere-activity-7437042425568595968-MAaX
✨ AI note

Influence and discovery happen across diverse web platforms, not just search engines, requiring brands to meet audiences where they actually spend time.

Content
Where does influence happen? EVERYWHERE. I took Similarweb's top 100 sites, categorized each one, applied traffic share based on the # of Dec. 2025 visits, and voila! A breakdown of where people go on the web... It's not just search. It's barely AI. And if you're not present in the places *your* audience pays attention, it's all over, because the discovery, research, and comparison processes are happening in the platforms, not on your carefully curated resource pages. Welcome to the Zero-Click Web.